Stories that
stop the scroll.
Scroll-stopping video storytelling and AI-assisted news production — for newsrooms that care about reach as much as craft.
Good journalism that nobody sees is a failure.
That belief shapes everything I do. I've spent eight years closing the gap between stories that matter and audiences that actually watch them — across breaking news, investigations, and the strange, fast-moving territory of vertical video.
I'm a senior producer and video journalist based in London. At France 24 and France Info I worked on investigations; at AP, breaking news and enterprise features across Europe; at Reuters, I lead vertical video strategy — and took the newsroom's TikTok from 500,000 to 4 million followers in 14 months.
The same belief is why I build AI tools for newsrooms and teach at LSE, CUNY, and the Université de Montréal. The craft only matters if it spreads.
See recent video workRecent work
What you need to know about the French political crisis
Entire production
How Reuters took the photo of former Prince Andrew
Remote shoot production · Editing
Why are China and the US battling over this island?
Script · Editor
Audience growth at scale
Reuters
TikTok followers in 14 months
Revamped workflows, commissioning strategy, designed internal social video guidelines and upskilled producers.
PinkNews
Foreign-language video views
Achieved through platform-native social video strategy and editorial restructuring.
Built for the newsroom.
Built to solve real bottlenecks for social teams without outsourcing the cognitive load. Each one runs as a feedback loop: helping journalists try a new format, learn the craft as they go, and stay in editorial control of the work.
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Script Wizard
A skill and a standalone master prompt that gives any journalist a complete framework for drafting social media video explainer scripts. It builds a personal voice profile, codifies editorial guidelines, and produces scripts in the writer's own style — all in one guided workflow.
Read the documentation -
IJF26 MCP
An MCP server that lets you search and browse transcripts from all 161 sessions of the International Journalism Festival 2026. Ask your LLM what was said about AI, press freedom, or any topic across the festival's eight venues — without watching 200 hours of YouTube.
View on GitHub
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Script Helper
A RAG chatbot trained on the Reuters Style Book, internal guidelines, and human-written scripts. Gives feedback on drafts and writes new scripts to house style.
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Soundbite Identifier
Surfaces social-friendly soundbites from interviews, rushes, and podcasts, with timecodes and suggested cuts.
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Caption Helper
Drafts platform-optimised social video captions from scripts, with SEO and trend-relevant hashtags built in.
20+ sessions across 7 institutions
Practical sessions built around the problems journalists actually face — not the ones textbooks imagine. Participants leave with frameworks and techniques they can use the next day.
Courses
- Social Video Storytelling How to frame, hook, script and edit vertical videos
- AI for Newsrooms How to prompt more efficiently, build RAGs, vibe-code and evaluate AI tools within strict editorial guidelines
- Fact-Checking & OSINT How to track planes, boats, geolocate, chronolocate, classify data and avoid rabbit holes
Delivered to undergraduates, postgraduates, and newsroom professionals.
On stage
"Vine didn't have to die, so I rebuilt it"
Rabble explains why he created the app, what he finds wrong in today's social media landscape, and how a healthier platform is the solution. diVine keeps the same six-second video concept but takes a firm stance against AI-generated videos while relying on an open protocol.
Building the future of journalism
- Sophia Smith Galer, journalist and creator of Sophiana App
- Katharina Link, CEO of Pulse
- Tristan Werkmeister, Social Media Video Reporter at Reuters
Three journalists from the frontlines of digital media discuss how vertical video is reshaping newsrooms, from upskilling legacy journalists to using AI tools to speed up production. They tackle the challenges of verification, audience metrics, and fighting burnout in a relentless news cycle, before sharing their bold predictions for where journalism is headed in the next five years.
Truth matters: how to create factual content that connects in the digital world
- Cherise Hamilton-Stephenson, Presenter and Producer at Channel 4
- Benjamin Zand, Founder and CEO of ZANDLAND
- Ellie Beetham, Head of Social Creative at the Daily Mail
- Tristan Werkmeister, Social Media Video Reporter at Reuters
This panel dives into how traditional journalism is translated for platforms and how to ensure that news stays relevant for younger demographics.
Emotionally intelligent storytelling
- Jon Laurence, Supervising Executive Producer at AJ+
- Bethany Lee, Editorial Assistant at ITP Media
- James Bessant Davies, Photojournalist and Filmmaker
- Tristan Werkmeister, Social Media Video Reporter at Reuters
Why does trauma-informed journalism matter? This discussion touches on how emotional intelligence is needed to make newsrooms healthier workplaces but most importantly, how it enables better reporting.
Whether it's grilling a founder about why their app exists or steering a panel of five journalists who all want the last word, I care about one thing: making sure the audience leaves with something they didn't walk in with. Sharp questions, no filler.
Featured interviews
Let's work
together
Whether it's a workshop, a lecture, a speaking slot, or a question — I'd love to hear from you. I'm available for engagements in person and remotely. Contact me through this form or on LinkedIn.